Confidentiality and Privacy
Personal Information Collection
Under Canadian privacy legislation, "Personal Information" is defined broadly as information about an identifiable individual and would include information such as your name, address, and your product and service purchases from our business. However, Personal Information does not include what is generally referred to as business contact information which consists of the name, title, business address and business telephone numbers of employees of an organization.
The extent and type of Personal Information collected from you depends on the nature of your business dealings with us. Personal information may be collected when you purchase products or services, when you finance the purchase of products or services from us, you participate in one of our surveys, contests or promotions or if you contact our staff.
The types of Personal Information collected in the course of conducting our business may consist of:
1. contact and identification information such as your name, address, telephone number, email address, facsimile number, drivers license number, health card number and your occupation.
2. financial and credit information such as banking, credit report and credit card information.
3. property information such as details of your product purchases from us.
4. information about your product and service preferences.
We do not seek "sensitive information" (e.g., data relating to race or ethnic origin, religious beliefs, physical or mental health or sexual orientation) from our customers or Web site visitors.
Use of Collected Personal Information
In connection with the operation of our business, the Personal Information which we collect may be used for one or more of the following purposes:
1. to provide products and to perform services as may be requested by you;
2. to analyse the suitability of our products or services for your needs;
3. to determine your eligibility for some of our products and services, such as financing products and services;
4. to notify you if you are a selected entrant in one of our contests or promotions;
5. to provide you with information about promotions, special offers and programs or services which may be of interest to you;
6. to respond to your specific questions or concerns;
7. to maintain a customer contact database;
8. to provide ongoing service to you;
9. to assist us with our marketing programs to identify broad market groups for specific promotional opportunities;
10. to invoice customers, process credit card payments and collect accounts;
11. to resolve disputes;
12. to comply with applicable legal and regulatory requirements, such as tax law requirements; or
13. for any other use authorized or permitted by law.
Disclosure of Personal Information
Supreme does not share, sell, trade or transfer your Personal Information which we collect to third parties, including dealers, for their own marketing efforts without your consent. Internally, we limit access to your Personal Information to those of our employees who need to have access to it for the performance of their duties. Like most businesses, we use third party service providers in connection with our provision of products and services to you. We disclose certain Personal Information to these third parties when they require the information to work with us. These third parties include credit card processors, credit report agencies, financial institutions and computer consultants and technicians. Where applicable, we also require that they follow appropriate privacy and security measures. We may also disclose your personal information where we are required or permitted to do so by law.
Generally speaking, we will not collect, disclose or use Personal Information without your consent. Despite this general rule, there are certain circumstances where the collection, use or disclosure of your Personal Information without your consent may occur. For example, these circumstances would include:
1. collection, use or disclosure where it is clearly in the best interest of the customer and his/her consent cannot be obtained in a timely way (for example, in the case of a medical emergency);
2. disclosure for the purpose of collecting a debt owed to us;
3. collection, use and disclosure in investigating a breach of an agreement or a contravention of law;
4. disclosure to our legal counsel;
5. disclosure to comply with a subpoena or warrant; and
6. collection, use or disclosure where we are required or permitted by law or court order to do so.
Subject to applicable legal or contractual restrictions, you also have the right to withdraw your consent to our collection, use and disclosure of your Personal Information on reasonable notice. In certain situations, withdrawing your consent could mean that we would not be able to provide you with some product or service you have requested. For example, if you make a credit account application, however, do not allow us to obtain a credit history report, we may not be able to approve your application and arrange for your requested financing. In some cases, you can choose to opt out of receiving certain communications and offers by declining special offers or promotions where indicated. In addition, some of Supreme's email offers/correspondence may contain unsubscribe instructions outlined in the email. If, at any time, you wish to discontinue receiving any further emails of this nature, simply follow the unsubscribe instructions as described in the email. To be removed from any marketing lists on which you have agreed to be placed, please contact our Privacy Officer indicated below for further information.
Security, Accuracy, Access and Retention
Supreme uses I.D.s, passwords and other security measures to protect your Personal Information. You should be aware that no electronic transmission over the Internet can be guaranteed to be completely secure. Therefore, Supreme does not represent, warrant or guarantee that Personal Information sent via email or via the Internet will be protected against loss, misuse or alteration and does not accept any responsibility or liability for any intercepted Personal Information sent by email or via the Internet, nor for any third parties' use or misuse of the same.
All employees, contractors and partners of Supreme Office Products Limited are responsible for the security and confidentiality of all personal and business information to which they have access.
We take reasonable efforts to maintain the accuracy and completeness of the Personal Information which we have collected, however, we rely on our customers to provide us with accurate personal information and advise us of any changes to the same, such as address changes. We urge you to notify us promptly, in writing, of any changes to your Personal Information. Subject to certain exceptions, as permitted or required by law, you have the right to access, verify and amend your personal information collected by us. Upon your written request, subject to various exceptions, we will advise you of the existence, use and disclosure of your Personal Information and will provide you with access to the information. Examples of when we would not be able to provide you with access to your Personal Information include when the information is protected by solicitor-client privilege, the information would reveal confidential commercial information, the information contains Personal Information about a third party which cannot be severed or where the information has been collected in the course of investigating the breach of an agreement or contravention of law. Depending upon the volume of the Personal Information requested, we may charge a reasonable fee for the provision of the same.
In administering our Web site Supreme may use a browser feature called a "cookie" to provide our customers with added convenience while navigating through the Site. Cookies are small data files that web sites write to your hard drive when you visit them in order to "track" your visit to a site. By themselves, cookies cannot be used to disclose Personal Information. Cookies identify your browser - but not you - to our server when you visit the Web site. Most browsers automatically accept cookies, but some browsers can be set to reject all cookies.
We may use your Internet Protocol Number (the number assigned to your computer while it is on the Internet) ("IP number") to assist us with diagnosing problems with our server, and to administer our site.
We will not attempt to link or match cookies, IP number or other anonymous information that your web browser or client software may transmit to the servers that host our Web site, with any Personal Information unless:
(a) we have your consent;
(b) we are investigating detected or suspected security breaches, and need to do so in order to carry out the investigation; or
(c) we are required by law to do so.
If you have any questions, concerns or complaints regarding our policies and procedures regarding your privacy, please contact our Privacy Officer at:
Summary of the 10 Principles of the Supreme Privacy Code for the Protection of Personal Information:
2. Identifying Purposes
4. Limiting Collection
5. Limited Use, Disclosure and Retention
7. Safeguarding Information
9. Individual Access
10. Challenges to Compliance